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Pluses

The Story
Behind Brew

Brew is an independent consultancy that creates business and marketing strategy for impatient brands that want to grow.

 

We work with progressive SMBs and SMEs to deliver solutions that cut through the noise and complexity of modern marketing. From understanding your customers to defining your strategy and connecting it to action, we give brands the clarity and confidence to make bold decisions that drive real growth.

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Why 
Brew?

Independent. Experienced. Objective.

 

We are different to an agency in that we don't have any pre-conceived marketing services or solutions, allowing our strategic recommendations to be pure and agnostic of channels, formats and tactics.

Brew adopt a flexible and tailored approach to post strategy implementation, with the ability to partner brands with any number of leading specialist agencies or consultants.

 

This ensure the strategy goes from documentation to directly in the hands of your customers.

Beyond The
Boardroom

James regularly speaks at industry events, business forums and universities, sharing a straightforward message about what marketing actually is, what it isn't, and why it matters more than most business owners realise.

 

It's the same thinking that drives Brew's client work, just with a bigger audience.

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Meet
James

James Fitzjohn is the founder and director of Brew Consulting.

 

With more than 20 years of global experience, James has worked across London, Dubai, Melbourne & Perth, partnering with category‑leading agencies and organisations to help turn strategy into action. 

His career spans a diverse set of roles and brands: leading strategy and creative work for clients including Unilever, Sky Sports, PUMA and Morrisons in the U.K.; and in Australia working with Kmart, Emirates, MYOB, Coles, Nissan, Curtin University, RAC and many more.

Known for combining commercial insight with hands‑on strategy, James helps clients simplify complex challenges, align teams and deliver measurable outcomes. He brings together business acumen, marketing strategy and digital experience; ensuring that brands are not just planning, but performing.

 

When not immersed in strategy, you’ll usually find him on the WA coast with his children, trail running, cycling or sifting through his music collection

Brew
Media

Our
Approach

A simple approach designed for maximum impact.

Business Discovery

Discovering the issues and opportunities through research, observation and auditing activity

Strategy
Definition

Defining the solution with actionable recommendations ready for delivery

Marketing
Implementation

Delivering the outcomes through ongoing advisory,  internal engagement and specialist partners

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